Covid-19 Update: Prism the Gift Fund is fully operational and able to respond to the needs of our clients. If you would like further information on Prism's services and how we can facilitate emergency programmes and other charitable initiatives during this time please contact firstname.lastname@example.org.
Prism the Gift Fund was established in 2005 with the clear vision to increase the flow of funds into the charitable sector by creating efficiencies. Prism is expert in administering the giving of High Net Worth Individuals, groups of donors and established foundations.
Prism offers three unique services with the aim of streamlining and minimising the administration around charitable giving.
Donor Advised Funds (DAFs) for high net worth individuals which act as an alternative to setting up a private grant-making foundation. It’s simple; you tell us where you want to donate and we take care of the rest. Prism provides a personable, flexible and swift service ensuring any tax benefits are also utilised.
Collective Funds for groups starting their fundraising journey in the UK. Prism provides the governance, compliance and due diligence for charitable initiatives. Instead of the time and cost of setting up an operational charity, you can create an account at Prism.
Foundation Administration to other registered charities that benefit from outsourcing their board support and financial administration to save on time and costs.
We are not strategists, we are administrators, and this helps our donors feel secure in the knowledge that we are experts in our field. We believe that the effective running of an operation’s infrastructure can significantly increase its impact, regardless of whether you are a high net worth donor, a fundraising group or a trustee.
Anna co-founded Prism in 2004 to increase charitable funds into the sector. Previously, she worked in the high-tech industry and set up the Yazam EU office as Director of Investor Relations. Anna set up and ran the British arm of a USA based charity, the New Israel Fund. Anna also acts as a trustee and advisor for several charities. She is the director and shareholder of the financial services company Regent Capital that specialises in investment products/services to UK-based HNW investors.
Having graduated with a degree in International Relations from Edinburgh University, Adelaide went on to pursue a career in the charity sector. Completing her own fundraising projects for charities including Mind and Shine initiated her interest in the sector. Previously working at a tech start-up with a specific focus on charity fundraising, she went on to join Prism in June 2020. Her role as Relationship Support Administrator means she can apply her drive and enthusiasm for the sector to supporting the wider team across Prism.
Before joining Prism as a HR Consultant in March 2017, Alison spent over 10 years in senior Human Resources roles within Centrica, the global energy firm and high street retailer Marks and Spencer. Alison is passionate about working alongside the team at Prism, focusing on the people strategy to support the growth period within the organisation. She is also a volunteer mentor for the Aspire Foundation and is keen to support women working in not for profits, charities and social enterprises.
Gideon co-founded Prism with Anna. He has a background in the financial, media and retail sectors - as an active business owner, entrepreneur and private investor he has helped build a diverse range of companies whose clients include multinationals and government bodies.
Sadie joined Prism in May 2018 as Administrator and Coordinator to Foundations and has over 9 years’ experience in client and customer focused roles within insurance and advertising. Sadie works alongside the Senior Relationship Manager and CEO to support Prism’s DAF clients, as well as working directly with Prism's Foundation clients. Sadie has always been interested in the charity sector and likes to raise money for charity by taking on new challenges that take her out of her comfort zone.
After completing her education in Hong Kong, Rina developed her career in the UK with 20 years’ experience in operational and client management. Her knowledge of the public and private sector led her to pursue her interests within the charitable sector; keenly supporting programmes for underprivileged children's education in India. Rina re-joined Prism in 2018 and her unique skill set enables her to maintain relationships with foundation and donor clients, whilst also supporting the finance team.
Head of Business Development
Kitty joined Prism to create, foster and enhance the Donor Advised Fund offering, focusing on active client engagement, expansion and education. Having read Human Sciences at UCL, her unique skill set supports Prism’s entrepreneurial and dynamic ethos. Previously, Kitty worked at Condé Nast Contract Publishing for private client publications. She also managed Span Trust, awarding grants to enhance urban regeneration in London. She runs a free tuition centre on Saturdays for children on free school meals in the Camden and Islington boroughs.
Amy joined Prism as a Relationship Development Manager in the DAF team to increase the visibility of our services, expand our networks and grow our donor portfolio. After gaining experience in the third sector as a Philanthropy Manager for charities like Shelter and British Council, Amy works closely with philanthropists who want to make the biggest impact with their charitable giving and investments through Prism. In her spare time, she tutors GCSE English through The Access Project.
Head of Finance
Falgun joined Prism as Senior Finance Manager. He has over 12 years' experience within financial services and the real estate investment sector. Previously, Falgun was Finance & Operations manager of a property consultant company in London and before this he held various roles with GE Money UK. He has an MBA degree in Finance and an M.Com degree in Advance Accountancy. He brings a wealth and variety of experience from financial & operational management to planning, analysis & reporting.
Alphonsa joined Prism as a finance assistant in January 2021.She graduated from Leeds University with a merit in MSc International Business. She previously worked with The British Exporters Association (BExA) as a research intern, researching “the role of women in export performance and innovation of SMEs in the UK.” She also holds a degree in BSc Mathematics and a Diploma in Financial Accounting and Computer Applications.
Kamakshi joined Prism as an Accounts Assistant. She has come with 12 years of accounting experience which support her to handle a variety of finance and accounting tasks with efficiency and accuracy. She has developed good knowledge in handling of computer information systems and a proven track of working in a computerised environment. She has a Master’s in Corporate Secretaryship. She is proficient in analysing complex spreadsheets and developing effective financial reports on time.
Alexandra is a Relationship Manager at Prism. After completing a degree in Biological Sciences at the University of Liverpool, Alexandra worked in France before joining Prism this year. Her passion for charity work stemmed from volunteering in Nairobi, where she fundraised and managed the build of an orphanage bedroom block. In her spare time she has an interest in sustainability and climate change.
Passionate about charity work and international development, Hester joined the Prism team in June 2020. Whilst working towards her degree in French and History at the University of Sheffield, Hester specialised in the History of Humanitarianism with a particular focus on women and children. She has experience working in the UK, France and Colombia most recently at a tech start up supporting clients with staffing requirements globally. In her spare time, Hester manages and runs many charitable initiatives including sponsored hitchhikes, swimathons and food and winter clothing collections.
Stephanie has always had an interest in working in the charity/NGO sector. This stemmed from her Master’s degree in Global Ethics and Human Values at King’s College London, where she learnt about global issues and crises and the involvement needed from people to solve these. She has previous experience in the charity sector as a research intern for Penny Appeal and as a communications intern at Global One. She also volunteered for the British Red Cross at their Refugee centre in Hackney.
Jack joined the team at Prism in early January 2018. As a Finance and Administration Assistant for Choose Love, he supports the Finance and Compliance manager in maintaining the financial processes and internal systems. Before Prism, Jack held the position of Accounts Assistant for SJD Accountancy and has obtained a Bachelor’s degree in Accounting and Finance.
Whilst studying English and Philosophy at the University of Leeds, Harriet specialised in Epistemic Exploitation against marginalised communities alongside refugee narratives. At university, Harriet took an interest in social impact and volunteered with Student Action for Refugees, partaking in conversation classes to support the asylum seeker community in Leeds. Since graduating, she has worked in an account management role and volunteered at Action Tutoring. Harriet is keen to develop her administration skills to support both Prism and Choose Love.
Administrative Assistant, Choose Love
After learning to fix unwanted bicycles so they could be donated to asylum seekers with Student Action for Refugees, Susie was inspired to join the Choose Love team at Prism as an Administrative Assistant in July 2020. With a degree in Medical Sciences from the University of Leeds, she spent her third year broadening her studies to include global health and Indigenous relations at McMaster University in Canada. Susie is keen to develop her previous administrative experience to support the work of both Prism and Choose Love.
Harry joined Prism to maintain and build upon internal systems and processes, client relationships and ensuring Prism has the best technological and organisational solutions in place to support the organisation’s rapid growth. Previously, he worked for Impetus – The Private Equity Foundation- where he oversaw operational and organisational optimisation. He holds a Masters in Cultural Economics and Cultural Entrepreneurship and a Bachelor in Economics and Finance.
Zuzana has long nurtured a personal ambition to work in Humanitarian and Development Aid and is delighted to be part of the Prism team to realise that goal. Since graduating in International Relations and Economic Policy, Zuzana has worked in international client-facing administration roles. She first joined Prism as a Database and Financial Administrator and soon became Relationship and Finance Manager, supporting Choose Love to deliver their mission of providing aid to the Refugee Crisis.
Irene is an experienced professional who brings more than 20 years of administrative, IT and accounting experience to her role as Office Manager at Prism. Irene officially joined Prism in September 2021 however she has supported Prism since joining the associate company in 2015. With her knowledge of office management, she assists in the implementation of office infrastructure and oversees administration of HR policies. Irene completed a joint honours degree in Business and Computing at the University of North London and was awarded Erasmus Mundus scholarships to continue her postgraduate education in Finland, majoring in International Entrepreneurship.
Assistant Finance Manager
Zalak joined Prism as Assistant Finance Manager. With over five years’ experience as an accounts professional within the Technology and Financial Services sector, she has an excellent record of accuracy, customer service and efficiency.
Harry has worked for a number of charitable organisations whose focuses include healthcare policy, discrimination based on socioeconomic class, and refugee support. Within these different roles Harry was mainly responsible for coordinating ERASMUS+ funded developmental research projects and charitable fundraising. Harry’s interest in orchestrating efficiencies in the charitable industry was first sparked while studying for his Master’s degree in Public Policy at King’s College London, from which he has recently graduated.
Greta joined Prism after graduating from an MSc in Humanitarianism, Aid and Conflict at SOAS University of London. She has volunteered and worked part-time for three years at The Listening Place, a London-based charity that supports those who feel that life is no longer worth living, where she continues to volunteer outside of work. She also volunteered at a refugee camp in Athens for one month in 2021. These experiences encouraged Greta to work in the charity sector, and she is keen to develop her knowledge and increase the ease of charitable giving whilst working at Prism.
Meet the trustees
Ajaz Ahmed, MBE
Ajaz serves as a trustee of Virgin Unite and Mental Health Innovations and is on the Advisory Board of the Queen’s Commonwealth Trust. He previously served as a trustee of The Design Museum, the Institute of Contemporary Arts and the Prince’s Trust. In June 2018, Ajaz was awarded an MBE in the Queen’s Birthday Honours for Services to Media. He founded the design and communications company AKQA at 21 years old and today AKQA has 2,100 employees across 23 studios in 16 countries.
Charles is Charities Director at Quilter Cheviot with thirty years’ investment experience working for leading financial institutions including Newton Investment Management. He was responsible for founding the Charities Property Fund with Savills in 2000. Charles established the first educational programme designed specifically to assist charity trustees in partnership with Farrers and Haysmacintyre.
James is the Executive Partner of the law firm, Mishcon de Reya LLP and heads its Private Department. He looks after the interests of families and entrepreneurs especially when they are involved in complex disputes. Recently he acted for Gina Miller in her challenge to the Government over the triggering of Article 50. Former Chair and current trustee of World Jewish Relief (the Jewish community's international development charity).
Joanne joined J.P. Morgan Private Bank in 2001, after completing an internship at the Investment Bank the previous summer. Since then, Joanne has worked on the UK Banker team covering UK based UHNW clients, the Fixed Income and Equities teams for Derivative Sales and founded the Cross Asset Derivatives Structuring Team in EMEA in 2010. In 2011, Joanne took over the global lead and now manages teams worldwide covering the counterparty relationships and product development.
Jonathan is an Executive Director at London & Capital providing wealth management services to high and ultra-high net worth individuals and trusts. Prior to this, he was a Director at the Royal Bank of Canada and a Vice President at AllianceBernstein where he helped establish its wealth management office in London. Jonathan is a former trustee of Philanthropy Impact and Variety, The Children’s Charity, where he is still Co-Chair of the Professional’s Committee and a member of the Advisory Board.
Lord Popat is a Conservative Peer and Party Whip (appointed as the Prime Minister’s Trade Envoy to Uganda and Rwanda in January 2016). He Co-Chairs the Rwanda APPG and is Vice Chair of the Commonwealth APPG. Born in Uganda, he first came to the UK as a refugee in 1971. He trained as an accountant and then set up his own business with a successful 30-year career in the private sector. He is committed to promoting the Commonwealth, SMEs, increasing Britain’s exports and trade with India and Africa.
Michael spent 37 years in Investment Banking in London and the United States. Former Vice Chairman of Investment Banking at J. P. Morgan until November 2016. Prior to this, Michael was a Managing Director at Salomon Brothers and Head of Fixed Income Trading at an Australian bank. He is involved with several charities with a strong interest in child survival, music and education. Michael is a Vice President of Save the Children UK and Deputy Chairman of the Handel House Trust.
Penny is Head of Private Clients at Sanlam Private Office with over 20 years of experience working with private clients, family offices, charities, professional intermediaries and financial advisers. Penny began her career at Friends Provident before joining Coutts. Penny then worked for ten years at Fleming Family and Partners as a Client Director for family. Before joining Sanlam, Penny was Head of Private Client at Close Brothers.
Tracey is Founder and Managing Director of Reddings Wealth Management Ltd. Prior to this she held roles spanning the UK and International markets as a Managing Director with Julius Baer International and J.P. Morgan Private Bank, among others. Tracey has developed a strong track record and reputation for delivering innovation. She was awarded the Queen’s Award for Enterprise, is an MBA-holder, Chartered Director and Associate of CISI and is also a Trustee of The House of Illustration.
Prism the Gift Fund's Impact
By combining the UN’s Sustainable Development Goals and the UK’s Charitable Purposes, Prism has formed nine main areas to help us measure our impact across the sector and around the world.