Covid-19 Update: Prism the Gift Fund is fully operational and able to respond to the needs of our clients. If you would like further information on Prism's services and how we can facilitate emergency programmes and other charitable initiatives during this time please contact

Prism offers three unique services with the aim of streamlining and minimising the administration around charitable giving.

Donor Advised Funds (DAFs) for high net worth individuals which act as an alternative to setting up a private grant-making foundation. It’s simple; you tell us where you want to donate and we take care of the rest. Prism provides a personable, flexible and swift service ensuring any tax benefits are also utilised.

Collective Funds for groups starting their fundraising journey in the UK. Prism provides the governance, compliance and due diligence for charitable initiatives. Instead of the time and cost of setting up an operational charity, you can create an account at Prism.

Foundation Administration to other registered charities that benefit from outsourcing their board support and financial administration to save on time and costs.

We are not strategists, we are administrators, and this helps our donors feel secure in the knowledge that we are experts in our field. We believe that the effective running of an operation’s infrastructure can significantly increase its impact, regardless of whether you are a high net worth donor, a fundraising group or a trustee.


Prism the Gift Fund
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    Ajaz Ahmed, MBE

    Ajaz serves as a trustee of Virgin Unite and Mental Health Innovations and is on the Advisory Board of the Queen’s Commonwealth Trust. He previously served as a trustee of The Design Museum, the Institute of Contemporary Arts and the Prince’s Trust. In June 2018, Ajaz was awarded an MBE in the Queen’s Birthday Honours for Services to Media. He founded the design and communications company AKQA at 21 years old and today AKQA has 2,100 employees across 23 studios in 16 countries.


    James Libson


    James is the Executive Partner of the law firm, Mishcon de Reya LLP and heads its Private Department. He looks after the interests of families and entrepreneurs especially when they are involved in complex disputes. Recently he acted for Gina Miller in her challenge to the Government over the triggering of Article 50. Former Chair and current trustee of World Jewish Relief (the Jewish community's international development charity).

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    Penny Lovell

    Penny is Head of Private Clients at Sanlam Private Office with over 20 years of experience working with private clients, family offices, charities, professional intermediaries and financial advisers. Penny began her career at Friends Provident before joining Coutts. Penny then worked for ten years at Fleming Family and Partners as a Client Director for family. Before joining Sanlam, Penny was Head of Private Client at Close Brothers.

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    Charles Mesquita

    Charles is Charities Director at Quilter Cheviot with thirty years’ investment experience working for leading financial institutions including Newton Investment Management. He was responsible for founding the Charities Property Fund with Savills in 2000. Charles established the first educational programme designed specifically to assist charity trustees in partnership with Farrers and Haysmacintyre.

  • POPAT – July 2013

    Lord Popat

    Lord Popat is a Conservative Peer and Party Whip (appointed as the Prime Minister’s Trade Envoy to Uganda and Rwanda in January 2016). He Co-Chairs the Rwanda APPG and is Vice Chair of the Commonwealth APPG. Born in Uganda, he first came to the UK as a refugee in 1971. He trained as an accountant and then set up his own business with a successful 30-year career in the private sector. He is committed to promoting the Commonwealth, SMEs, increasing Britain’s exports and trade with India and Africa.

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    Tracey Reddings

    Tracey is Founder and Managing Director of Reddings Wealth Management Ltd. Prior to this she held roles spanning the UK and International markets as a Managing Director with Julius Baer International and J.P. Morgan Private Bank, among others. Tracey has developed a strong track record and reputation for delivering innovation. She was awarded the Queen’s Award for Enterprise, is an MBA-holder, Chartered Director and Associate of CISI and is also a Trustee of The House of Illustration.

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    Michael Ridley

    Michael spent 37 years in Investment Banking in London and the United States. Former Vice Chairman of Investment Banking at J. P. Morgan until November 2016. Prior to this, Michael was a Managing Director at Salomon Brothers and Head of Fixed Income Trading at an Australian bank. He is involved with several charities with a strong interest in child survival, music and education. Michael is a Vice President of Save the Children UK and Deputy Chairman of the Handel House Trust.

  • joanne-winston

    Joanne Winston

    Joanne joined J.P. Morgan Private Bank in 2001, after completing an internship at the Investment Bank the previous summer. Since then, Joanne has worked on the UK Banker team covering UK based UHNW clients, the Fixed Income and Equities teams for Derivative Sales and founded the Cross Asset Derivatives Structuring Team in EMEA in 2010. In 2011, Joanne took over the global lead and now manages teams worldwide covering the counterparty relationships and product development.

Meet the team

Prism the Gift Fund
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    Alison Merchant

    Human Resources Consultant

    Before joining Prism as a HR Consultant in March 2017, Alison spent over 10 years in senior Human Resources roles within Centrica, the global energy firm and high street retailer Marks and Spencer. Alison is passionate about working alongside the team at Prism, focusing on the people strategy to support the growth period within the organisation. She is also a volunteer mentor for the Aspire Foundation and is keen to support women working in not for profits, charities and social enterprises.

Prism the Gift Fund's Impact

By combining the UN’s Sustainable Development Goals and the UK’s Charitable Purposes, Prism has formed nine main areas to help us measure our impact across the sector and around the world.

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